On the Course: Eastside Golf is there to support Black golfers

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  • Published on December 1, 2022
  • Last Updated June 23, 2023

Meet entrepreneurs Olajuwon Ajanaki and Earl Cooper, founders of Black-owned business East Side Golf. Here’s how they started business on the green.

“It’s two Black entrepreneurs and we want to see golf spread way beyond what we see.” Olajuwon Ajanaku, co-founder of lifestyle golf brand Eastside Golf.

That is why Ajanaku and his partner Earl Cooper started Eastside Golf, a brand of apparel that will make even non golfers feel stylish and confident on the course.

“That’s how you change the narrative by being yourself and being fly”, Ajanaku added, as Cooper divulged ambitious future plans that aim to support Black golfers even beyond the game.

Click play on the video to learn more about Eastside Golf and why it might be just the brand for you. Remember to get out, be active and support Black-owned businesses with DETOUR.


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