Playa Hotels & Resorts announce expansion with a new resort in the Dominican Republic

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  • Published on March 15, 2023
  • Last Updated May 15, 2023
  • In Culture

Playa Hotels & Resorts include new property in 10th anniversary expansion plan. The Wyndham Alltra Samaná Resort is slated to open later this year.

Playa Hotels & Resorts is expanding to the Dominican Republic. The hospitality group announced they will be opening the Wyndham Alltra Samaná Resort later this year.

The 404-room rebranded and renovated location will be the fourth Wyndham Alltra resort managed by Playa Hotels & Resorts. The acquisition of such a large property is a testament to the brand’s strong performance and growing appeal since launching in late 2021.

The new property is a critical piece of Playa’s 10th-anniversary expansion plan. The Dominican Republic resort is out of the operation area of their current properties allowing the company to diversify geographically and grow the novel Alltra concept in a new territory for Wyndham.

In the company’s official news release, Fernando Mulet, chief investment officer for Playa Hotels & Resorts, said, “We are pleased to continue the growth of the Wyndham Alltra brand and are excited to launch a new property in a fast-growing region of the Dominican Republic.”

Mulet continued, mentioning the company’s excitement about being part of the newfound attention that Samana is receiving.

“Many developers are beginning to hear about Samaná and we’re excited to support the awareness of this desirable destination with the opening of this new resort,” Mulet said.

Samaná is one of the DR’s untouched areas. Located in the northeastern part of the island, the landscape of Samaná is a paradisiacal escape of wild beaches, coconut plantations, and rainforests. The isolated land is full of mountains, valleys, and crystal blue rivers that feed into the Atlantic. Guests of the resort will enjoy its brilliant white-sand beaches and rocky coastline.

The news release stated that property owners will renovate the resort to align with Alltra standards. Renovations will focus on the main common areas, including food and beverage outlets and guestrooms. The resort aims to cater to “the upper-midscale segment.” The rebrand will ensure guests enjoy upscale food and beverage, services, amenities, and activities with an expressive local flavor at an exceptional value.


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