Find your inner Finn during this happiness retreat in Finland

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  • Published on March 20, 2023
  • Last Updated May 15, 2023
  • In Places

Visit Finland announced its “Masterclass of Happiness,” a crash course in how to be happy from the country that does it best.

“What is the key to happiness?” This, among many, is one of life’s philosophical questions. With happiness being such a subjective and broad concept, it can be difficult to figure out what it actually is on an individual level. If you’re in search of the answer to this question, though, the happiest country in the world wants to help.

Finland’s tourism marketing organization, Visit Finland, has announced “The Masterclass of Happiness,” which will take place June 12-15, 2023 at the Kuru Resort.

The happiest place in the world

For those skeptical about Finland’s authority in happiness, the country may be a better guide in your happiness journey than a self-help book or social media wellness guru. For five years in a row, Finland has been ranked the number one happiest nation in the world, according to the World Happiness Report. 2023 makes six.

On March 20, International Day of Happiness, the World Happiness Report released its rankings, which are based on Gallup World Poll results, reports CNN. The report uses six measures to determine its rankings: healthy life expectancy, GDP per capita, social support, low corruption, generosity in a community where people look after each other and freedom to make key life decisions.

Finland came in at number one, Denmark at number two and Iceland rounded out the top three. To be at the top of the list of happiest countries, Finland is clearly doing something that other nations aren’t.

“The objective of every institution should be to contribute what it can to human well-being,” the World Happiness Report says. This also includes accounting for future generations and preserving basic human rights.

‘Finnish state of mind’

On Visit Finland’s website, Finnish happiness is said to not be “a closely guarded secret or a mystical ability Finns are born with. On the contrary, it can be shared: Finnish happiness is a skill. A skill that can be taught.”

During The Masterclass of Happiness, participants will be guided by experienced Finnish coaches from various disciplines on how to adopt the “Finnish state of mind.” According to AFAR, the coaching will be divided into four categories, including nature and lifestyle, health and balance, food and well-being, and design.

“We believe that happiness is not a mystical ability you are born with,” says Visit Finland, “it’s an approach to life that you can learn. Since Finland is the world’s happiest country, we’ve set up an in-person masterclass in Finland this June. If selected, you get a four-day trip to Finland where you can learn the methods to finding your inner Finn.”

Kuru Resort will be the backdrop for the four-day masterclass, which takes place during “the middle of the most beautiful Finnish summer.” The resort is a private retreat center located in the Finnish Lakeland region and is designed to connect guests with nature, as it is nestled in a forested area. Participants who are chosen for the masterclass will get their own private accommodations free of charge. Travel expenses will be covered by the masterclass, as well.

Find your inner Finn

Those who are interested in applying can do so until April 2, 2023. Applicants have to be at least 18 years old and can apply on their own or with another adult. The application process is twofold. The first part requires applicants to fill out a sign-up form, which asks about housekeeping information including first and last name, date of birth, and country of residence.

The second part, however, requires a bit more creativity. Applicants interested in The Masterclass of Happiness are asked to participate in a social media challenge. On either TikTok or Instagram, preferably Reels, create content showcasing why “you believe you may secretly be a Finn” and why you want to participate in the masterclass. “We want to get to know you, so make sure to tell us a bit more about yourself as well,” Visit Finland writes on its Instagram account. Based on the submissions, Visit Finland will select 10 people to join the masterclass.

If you’re not chosen for the in-person Finnish happiness crash course, don’t be sad. The masterclass will be made widely available by Visit Finland sometime this summer.


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