Rihanna takes a walk down memory lane in new short film collaboration with Apple

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  • Published on February 10, 2023
  • Last Updated May 15, 2023
  • In Culture

Rihanna shares a glimpse of her childhood in Barbados in a new short film collaboration with Apple promoting her Super Bowl performance.

Rihanna’s latest collaboration with Apple was a literal walk down memory lane for the singer.

The short film, set in Barbados, is part of the promotional campaign for Rihanna’s Super Bowl halftime performance.

The clip starts with a close-up of a woman getting her baby hair perfected on a bungalow porch. You can hear chatter between the women, “you know it’s about time she comes back, and the fans are waiting.”

The video’s main character is a school-age girl that activates her ‘Black girl magic’ when she puts on a pair of stylish sunglasses. Rihanna’s verse of “Run This Town” is the soundtrack as the young girl captivates onlookers as she walks down the street.

The girl’s journey stops on “Rihanna Drive,” set at the end of the street before the start of a cemetery. The clip ends with words from the 34-year-old singer, “My whole life was shaped on this very road. I was just a little island girl flying kites in the cemetery…but I had big dreams.”

Those big dreams led Rihanna, whose legal name is Robyn Fenty, to be one of the music industry’s most prominent artists and the youngest self-made billionaire.

The street she grew up on in the Westbury area of Bridgetown was renamed in her honor in 2017.

Westbury has one of the city’s largest cemeteries and is the last resting place for some of the area’s most prominent military personnel. It’s also where a young Fenty flew kites as a child.

Bridgetown is the capital city of Barbados, with a population of over 110,000 people.

The city’s Grantley Adams International Airport flies daily to the U.K., Canada, the U.S., and others around the Caribbean. The city is home to the Grand Kadooment Carnival Parade, which annually brings over 85,000 people to the area. The “Crop Over” parade originated as the celebration of Barbados’s sugar cane harvest. The modern version is a week full of events, food, and music celebrating the culture of Bajans.

Fans may be able to catch the new mom enjoying the fun during the festival, which runs from Aug. 2 – Aug. 8 this year.