Beyoncé announces “wearable album” collab with leading French fashion house
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- Published on March 28, 2023
- Last Updated May 15, 2023
- In Culture
Music superstar Beyoncé announces couture fashion collaboration with French fashion house, Balmain, on the cover of the April edition of Vogue France.
Beyonce is on to bigger and better. Days after Adidas announced the ending of their partnership with the singer and her Ivy Park line, Queen Bey announced a new collaboration with Balmain.
She appeared on the cover of Vogue France wearing custom Balmain couture pieces.
Balmain was founded in Paris, France in 1945. Since its inception, it has expanded to 427 boutiques throughout the world. Leading stores include locations in New York City, London, Los Angeles, Las Vegas, Miami, and Milan.
According to Vogue France, the new couture collection is a partnership with Balmain creative director Olivier Rousteing. The outlet added that the “Renaissance Couture” line features 16 outfits inspired by tracks from her 2022 album “Renaissance.” The clothing line is being dubbed as “the first wearable album.”
The “Cuff It” singer shared two images regarding the innovative collaboration on her Instagram. The first was her Vogue France cover, where she wore one of the custom designs: a long-sleeve black, form-fitting dress entirely covered in diamonds with a wide-brim black hat to match. Beyonce captioned the striking photo, “Touching everything in my plain view, and everything next to me gets lit up, too,” a lyric from the “Renaissance” track, “I’M THAT GIRL.”
The second shot was of the superstar and Rousteing sharing a personal moment.
“Thank you @olivier_rousteing and @balmain for bringing RENAISSANCE to life in couture. Designing alongside you was freeing—thank you for allowing me to celebrate the human form, to take artistic risks, to push boundaries and to freely express myself.
To the @voguefrance team, thank you for trusting in our vision and sharing it with the world.”
The young, Black designer told the outlet his inspiration for the line came from simply being a fan. He told the outlet while working on his Spring-Summer 2023 line he had the Renaissance album on “repeat.”
“I was sketching and sketching as I listened, and sometimes you can’t control the emotion of your sketch. And I started to imagine the sketches inside her album, how they would relate to the songs and the lyrics—it wasn’t something I was supposed to be doing, but I was just inspired by the music to do it. And that’s how this started,” Rousteing told Vogue France.
Rousteing has held his position as creative director of Balmain since 2011. Beginning his career with the French fashion house at just 25, the 37-year-old designer has been over several expansions for the brand.
The brand’s showcase was a favorite for the fashionable crowd at Paris Fashion Week 2023. The 78-year-old fashion house paid homage to its founder, Pierre Balmain, and incorporated a glimpse of the future under Rousteing’s direction.
Balmain shared a mini- fashion show of the “wearable album” on Instagram.
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